University of Wisconsin–Madison

WSB Video Assets for Instructional Materials

WSB branded video assets distinguish WSB videos from other content with which students interact. Adding branding to videos and other media adds value to your course, reinforces pride in our institution, and amplifies the WSB brand.

Download Instructional Video Assets

Branded video assets include a short intro and outro to bookend your videos, UW crest watermarks, transitions, and templates to provide the names and other information about guest speakers in upper lower and upper thirds of the video.

Download Branded PowerPoints

Branded PowerPoints from the link above are templates that you can use to re-theme your presentations that you use in your videos, providing a consistent visual identity.


What’s Included in the WSB Video Assets

Instructional video assets are packaged for use in Camtasia so all brand assets can easily be used consistently across videos. Camtasia must be installed on your computer to open the following video assets:

  • WSB Template provides the framework for where branded assets should be placed. The template is a project file for organizing and editing your video.
  • WSB Library can be loaded into every Camtasia project. The library contains all the branded assets that can be placed in the WSB Camtasia template.
  • WSB Theme can be used to create branded annotations and callouts within your video. The theme contains WSB branded fonts and color palettes.

While not every video asset will be used in every video, the WSB Template, WSB Library, and WSB Theme make the process for using any element as simple as possible. Download all three Instructional Video Assets files.

How to Use Video Assets

The Wisconsin School of Business recommends and supports TechSmith Camtasia for instructional video creation. With a non-linear editing and recording tool like Camtasia you can easily create WSB-branded course videos.

For instructions on using instructional video assets in Camtasia review How to Use Brand Assets in Camtasia.

For more information about non-linear editing, Camtasia tutorials, and ways to prepare for a training session with Teaching and Learning, review the Camtasia Consultation Checklist.

Download Instructional Video Assets

Video Assets in Action

Watch the following video (< 1 minute) to see how you might incorporate video assets into your course content. While all video assets are at play in the video, you can use as many or as few assets as you like.

Why You Should Use Video Assets

Improves Course Content

Students interact with online materials now more than ever, often switching between course content and outside resources. Adding branded video assets to videos lets students know that the content they are interacting with comes from the WSB.

Each video asset serves a unique purpose:

  • Bookending your videos with an intro and outro helps students prepare for the learning experience and allows a few seconds of time for mental processing after the video.
  • Watermarks of our school crest subtly show throughout the video.
  • Lower and upper thirds display speaker information that is helpful for students to see alongside the speaker.
  • Transitions indicate tonal and topic changes in content when a video covers more than one concept.

Fosters Consistency

Branded video assets communicate the WSB brand throughout the entire video, creating a consistent style across videos so that even recordings from different semesters or instructors are cohesive. With a consistent video format, students are able to quickly orient themselves to course content.

The packaged video assets contain a template for editing, which shows you where each brand asset belongs. The assets are interchangeable, so that a lower third can be easily swapped with an upper third, for example. Using templates ensures consistent use of video assets and reduces the amount of effort needed to employ them.

Communicates Pride and Professionalism

WSB branded video assets add an extra layer of polish to your videos. Though the effort to employ video assets is minimal, they serve the purpose of showing that you go the extra mile to develop course materials.

Branded video assets inform students that course materials are current, instilling trust in our institution to provide a top-notch educational experience.

Examples of Video Assets

Intro and Outro

Intros and outros are short, animated videos of six and four seconds in length, respectively, that bookend your videos with the UW-Madison crest and WSB logo. The intro is for use at the beginning of a video while the outro is for use at the end of a video.

chevron video intro

chevron video outro


Watermarks contain the UW crest, in either full color or a white outline, in either of the lower corners of your video. Watermarks inform people who may drop in during any part of the video that they are watching WSB content. Watermarks are transparent layers that should appear for the entire video, except when they might cover other branding. Watermarks should not be placed over any other brand assets, but may appear concurrently with other transparency layers, such as the lower and upper thirds and transitions.

white watermark in lower left corner

white watermark in lower right corner

full color watermark in lower left corner

full color watermark in lower right corner

Lower and Upper Thirds

Lower and upper thirds are a way to identify your subject or speaker. Lower and upper thirds may be used in the same video. It is recommended to employ lower thirds when possible as they are more widely used than upper thirds. However, many speakers (especially those recorded through video conferencing means) may sit too low in the frame for a lower third.

lower third

upper third


A branded transition is a visual cue to indicate topic or tonal transitions in videos. Transitions should be used sparingly. They should not be used to smooth cuts. For simple transitions between cuts, a fade transition is recommended.

Though solid, transitions are a transparency layer, like the watermarks and lower and upper thirds, meaning transitions can be layered over your video recording. Place the transition midway between two clips so that the cut between them is invisible.

chevron video transition